SEO Vs Google Ads (Deep Comparison)


SEO Vs Google Ads? when you run an online business, the ultimate goal of any site should be to gain maximum user attention in order to convert into qualified leads.

SEO Vs Google Ads

The best way to ensure the same is to let potential customers know about your existence online. Getting your site to rank higher on major search engines like Google can be a challenging task, especially when it comes to the general promotion of products and services.

Should you invest in SEO or Google AdWords? This is one of the most common queries that most business owners tend to have.

Although it is a difficult question, you must consider certain aspects of your business and determine the best strategy for you.

Most of the businesses are unaware of the fact whether they should try the organic SEO strategy or go for the paid advertising strategy to achieve their desired business goals.

It is important to know that both SEO and Google AdWords are important components in ensuring effective SEM (search engine marketing).

These also serve to be the most important advertising tools when you hope to implement a successful digital marketing campaign.

While they may be similar in some contexts, there are certain points of differences between the two at the same time.

What is SEO?

SEO or Search Engine Optimization is known to be linked to improved site rankings in the respective SERPs (Search Engine Results Pages) of Google and other search engines.

As an online business owner, when you want to achieve the same, it's important to make sure your site is SEO friendly.

When you have an SEO friendly site, it is easily “read” by subsequent search engines and easily used by end users.

You can find a lot of SEO tips and strategies to increase overall organic web traffic and improve site ranking.

However, the general idea is to ensure the presence of a fast and functional site with rich and unique content that offers a good user experience.

What is Google AdWords?

Google Ads or Google AdWords, is the strategy provided by Google that you can use to market your brand's products and services online.

In case you are new to the concept of digital marketing, you may still have come across the common terms including PPC, Offers & Campaigns, AdWords and others without knowing the deep meaning of these terms.

Google AdWords is referred to as the advertising medium owned by Google.

Advertisers can use the platform to position the respective ads on Google Search Results Pages. Partner Google products, including Gmail, YouTube, and others, tend to participate in the Google AdWords campaign as publishers, called Google AdSense.

As a Google Ads Sydney digital marketer, you can consider choosing to pay when a visitor clicks on your brand's respective ad (CPC: cost per click) or when visitors view your ads (CPM: cost per thousand impressions).

The entire Google Ads system serves to be a massive auction platform where advertisers are known to compete for available spots for advertising.

SEO Vs Google Ads

Now that you know the role of Google AdWords and SEO for your online presence, here are some of the main points of difference that you should be aware of:

  • AdWords is intended for websites that exist on Google, using Google AdSense features. On the other hand, SEO principles apply to sites that are generalized across all search engines.
  • The traffic obtained from Google AdWords tends to be paid. On the other hand, the organic traffic you get from SEO is free.
  • AdWords has been known to appear at the top and bottom of the SERPs and Google results pages. Under specific conditions, you can get a position for your brand in the indicated places. However, in the case of SEO, you have to work harder when you want to get to the top of organic search engine results.
  • AdWords serves to be more immediate compared to SEO strategies. This is because you can instantly create marketing campaigns using AdWords. Plus, you can start getting traffic the same way almost instantly. With SEO, you need to be more patient when you want to achieve better rankings and traffic. However, experts believe that SEO results tend to be more effective in the long run.
  • When you tend to stop the AdWords advertising campaign, the traffic to your site immediately stops as well. However, with SEO, the organic traffic you get to the site keeps coming in the long run.

What is the best strategy for your advertising goals?

When you engage the services of a reliable SEO agency, the main goal of any SEO agency would be to promote organic traffic to your site in the most cost-effective manner.

This can be easily achieved with the help of SEO strategies and tips for your site.

On the other hand, if you want to pay more and get results right away, you might want to think about using Google AdWords methods.

There is not a single right or wrong in the given aspect. The entire choice would depend on certain factors, including your budget, the competition, and the business niche.

For most commercial businesses, a mix of paid and organic ad campaign works best.

Organic ranking gained from SEO is known to provide your site with high-level authority, enhanced loyalty, and effective long-term results.

On the other hand, paid advertising campaigns like Google AdWords can help you achieve immediate ranking with higher visibility at the same time.

Whether you want to manage digital marketing strategies on your own or hire a trusted SEO agency, make the best decision for your business.