SEO Content Writing Tips (What Should You Start Doing?)


You need to learn SEO Content Writing and that is what this post is about.

SEO Content Writing

It is very clear that in the digital world -thanks to its immediacy, globality and abundance of information- there is a need to renew the way in which content is built and the techniques used to do so, with a speed greater than that of any other support.

Now, following this logic, the most consistent thing is to leave you some of those techniques that have changed when we are talking about SEO content writing.

Read more: How To Find Keywords For Your Website.

Writing for SEO: What You Should Definitely Stop Doing

  • Stuffing your content with keywords ad nauseam, making it a cloying text, crammed with keywords, in all kinds of locations and tags, which makes your content unfriendly to the reader and loses a lot of meaning.
  • Resort to the use of keyword variants (not synonyms). Search engines now recognize that variant keywords mean the same thing and serve the same purpose. There's no need then to use things like “digital camera” and “digital cameras” to try to make Google believe that you're using mixed language.
  • Use different keywords the domain name, subdomains and titles. Do not do it please.
  • Write with search engines in mind only . This type of writing lacks vitality and is easily detected by readers, who will easily get bored and end up leaving.

What you should definitely start doing

  • Implement a writing that facilitates the work of people who search on Google, that is, a writing that helps to complete the questions or problems that the user wants. In other words, put yourself in the place of a user who needs information about the topics you talk about on your page, analyze what questions that user would ask the search engine to obtain the information they need and work based on it.
  • Find out what the searcher's intention is and, from this, create a single page -instead of several- that contains the keywords that point to the question or problem that the user wants. For this it is useful that you make a list of words that share the same intention or function.
  • Use the keywords in the title and in the body content , since pages returned as results that have the search keyword in the title are more likely to be visited.
  • The inclusion of keywords in the H1 and H2 tags, in the URL field, in the meta descriptions and in things like the alternative image attributes are resources that you can also continue to use to improve your ranking.
  • Use words, concepts or phrases that Google -or other engines- have identified as commonly associated with the search. For example, if someone searches for "Municipalities of Antioquia" and your page includes words like Marinilla, Amagá, Jericó... it is more likely that your site will appear first in the search results than another that does not contain them.
  • Visually organize, in the layout of the elements of your page, the place where you will locate the key concepts with which you plan to attract people who go to search engines to ask about the topic that you offer.
  • Measure the results of your content with tools like Semrush , MOZ , Google Analytics and Google Search Console . If you don't put numbers into SEO, you won't be able to know what works and what doesn't.

The importance of blog and SEO writing

In the following video Neil Patel will tell you why it is important for companies to have a blog and how to do it well in its writing so that it is positioned in Google as we do >> FROM HERE.

Guide for SEO content writing

I will leave you a section on our site that talks completely about SEO in all its aspects, from which you can learn a lot >> FROM HERE.

Final Thoughts on SEO Content Writing

It is very important to keep in mind that the writing must be fluid so that its reading is also fluid, so you will get people who have already clicked on your site to stay and visit it again in future searches.

It is therefore advised that you start writing in a natural way, without thinking much about the keywords, phrases or related terms that you want to be on your page.

And once you have the first version of your text, start adding those keywords, the variations of them and the key concepts that you previously selected and that are essential to improve your positioning in search engines.