Is there a good Mailchimp alternative? Here are the best 3

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Newsletters have been a proven marketing tool for some time now and today they are sent almost exclusively by email.

With email marketing tools like the renowned MailChimp, even those less used to doing so can carry out large-scale campaigns without spending endless hours on a program.

Mailchimp alternative

However, the funny monkey of its logo today deals with some very worthy rivals.

As a component of an email marketing strategy or as a mere informative support, the design and sending of a newsletter requires dedication and effort.

To minimize them, it is impossible to ignore the existence of specialized tools or online providers that not only simplify sending with distribution lists, but often also offer analysis and design functions.

All this makes these digital services a significant support for marketers, freelancers and bloggers.

What does a good email marketing tool include?

The requirements of these platforms can vary greatly depending on whether the newsletter is being used to launch a marketing campaign for a new product, to keep a community informed, or to make blog readers aware of new articles.

Even so, there are certain must-have features that can't be missing from the perfect MailChimp alternative. Any email marketing tool should be able to:

  • Organize recipient lists into groups.
  • Individualize the way to address the recipient.
  • Plan exactly the shipment.
  • Customize emails with HTML and CSS.
  • Apply a responsive design for mobile terminals.
  • Monitor response: open rate and click rate.
  • Publicize the results of the analyzes.
  • Offer legal and information protection.
  • Contain interfaces to other platforms (WordPress, Zapier, Salesforce).

The combination of all these possibilities greatly facilitates the planning of successful campaigns.

A good Mailchimp alternative must allow content to be designed in such a way that it precisely fits the target audience and thus achieves a high opening rate.

Read More: 10 Best Email Marketing Platforms 2022.

The best Mailchimp alternatives

The market for email marketing tools is not short on options, which usually differ in terms of the functions mentioned above, but often also in terms of ease of use and price.

MailChimp strikes a good balance in this regard, with the clarity of its design and its flexible rate plan (which includes a freemium system) being the aspects that most attract users.

However, the providers below also offer tools that make email marketing easier.

1. GetResponse

The company founded in 1998 in Poland today has around 350,000 customers in more than 182 countries.

Originally launched as an autoresponder system, GetResponse offers businesses numerous options for optimizing their online marketing.

With this popular MailChimp alternative you can send newsletters, design landing pages and even create your own webinar.

Easy to use, the program has about 500 templates and 1,000 stock photos, as well as an editor that allows you to customize the design of emails with drag and drop and HTML.

With the option to run A/B tests and create dynamic content, this tool is also a valuable MailChimp alternative for savvy marketers.

Price-wise, GetResponse sits a bit above its big rival and doesn't offer any free starter offers.

Although the program can be tested for a month at no cost, after this time the user is forced to check out a price plan that starts at 12 euros per month and ends with the Enterprise variant for 1,199 euros per month.

Pros:

  • Landing Page Builder.
  • Photographic file.
  • Optimized delivery with Perfect Timing and the ability to create dynamic content.
  • Design and dissemination of webinars.

Cons:

  • Payment program even for its most basic version.

In summary: GetResponse's range of features may not be necessary for startups or small businesses.

In both cases it can be much more convenient to use cheaper tools with fewer functions.

Experts and large marketing departments, meanwhile, should be able to design landing pages without the help of a generator.

Consequently, it is above all medium-sized companies that can benefit from GetResponse as an MailChimp alternative.

2. Emma

The company behind Emma was founded in 2003 with a corporate policy that is as friendly as its visual design, as it offers special benefits to non-profit organizations or universities, for example.

In terms of features and handling, Emma resembles its main rivals GetResponse and MailChimp.

Although the platform has its strong point in automatic sending: evaluating the user's habits, it determines the perfect moment to deliver the newsletter with the intention of opening it.

With this, even newcomers have the opportunity to carry out professional email marketing.

With Emma you can easily create lightbox forms, a very practical function because, integrated into a web page, it allows users to enter their email address to subscribe to the newsletter.

The price is, however, a factor to consider in this case, since it ranges between 89 dollars per month for the basic version and 839 for the most complete version – in the case of personalized offers, the price can rise even more.

Pros:

  • Advanced Automation.
  • Landing Page Builder.
  • Special conditions for non-profit organizations.
  • Design and dissemination of webinars.
  • forms in lightbox.

Cons:

  • higher costs.
  • In summary: Emma is very easy to use and offers important email marketing features with lightbox form integration, automation and dynamic content creation.
  • Due to its costs, however, it is not the most suitable if you do not have some experience.

3. Mail Jet

Available on the market since 2010, more than 100,000 clients in 150 countries use Mailjet to implement email marketing campaigns.

With the all-in-one solution for small and large companies, users can create and send classic newsletters as well as transactional emails or SMS on a large scale: the email servers, based in Germany, allow sending up to ten million emails per hour.

In addition, the integrated campaign tracking function or the A/B test tool provide, among others, the necessary elements so that you can monitor and optimize your own email marketing strategy.

Mailjet offers a free version that allows you to send up to 200 emails per day or 6,000 per month.

However, Mailjet also offers various paid packages with additional functions, the costs of which are based, in particular, on the required monthly mail volume.

The starter package allows a maximum of 30,000 emails to be sent per month and costs around 7 euros per month.

On the other hand, professional customers can contact the manufacturer directly and get an individual offer.

Pros:

  • Free edition and professional packages at a good price.
  • very easy to use.
  • excellent documentation.

Cons:

  • Limited variety of templates.

In summary: For both SMEs and large corporations, Mailjet is presented as a professional tool for designing and sending high-quality newsletters.

On the one hand, this MailChimp alternative, whose mail servers are located in Germany, is appropriate for those who are taking their first contact with email marketing tools, as it offers a simple user guide and free use in its basic edition.

On the other hand, it is still interesting for the most experienced users, as it puts at their disposal first-class functions such as user segmentation, mail automation or integrated A/B tests.

Conclusion on the best Mailchimp alternative

When looking for an MailChimp alternative, choosing the most suitable tool often depends on the available budget, although the real needs of the company must also be taken into account, since there are everything from a free basic tool to powerful marketing machinery.

various feasible options. The European solutions featured in our recommendation list, SendInBlue and Mailrelay, leave a particularly positive impression in light of their features and pricing plans, despite falling short on dynamic content, for example.

A tool with various design options, analytics and automation capabilities can be very important in a successful email marketing strategy, but the content still depends on a human hand.

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