How To Start A Fashion Blog That Makes 3000$/mo


You love fashion and have been thinking about blogging for some time, but you can't decide because you don't know where to start.

It is normal.. When you embark on a new adventure, it is always a bit dizzying.

How To Start A Fashion Blog

Myself, more than 5 years ago I created my first blog (which obviously was not successful) and now thanks to everything I have learned I am dedicated to helping fashion bloggers to professionalize their blogs.

As you can see, we are all beginners at the beginning , but if you are passionate about something and work hard like I did, the results finally come.

In addition, having a blog has many advantages:

  • You can make yourself known and share your thoughts and experiences.
  • You can become an influential figure.
  • If you are a professional in the fashion sector, a blog will give you authority and you will work more.
  • If you get many visits and followers, brands will want to work with you and you will charge for advertising.

For this reason, with this post I am going to teach you how to start a fashion blog and I am going to do it step by step so that you do not get lost and know very well which path you should follow without wasting time or making rookie mistakes.

Let's start!

1. What are you going to talk about?

Fashion, beauty or lifestyle are very generic topics.

That is why it is important that you specialize your blog in a topic in which you have a lot of knowledge and that at the same time you are passionate about.

Keep in mind that you are going to write for many days, weeks and hours on that topic, so you will have to like it enough so that you do not get tired of it.

Also, the more you master the subject, the more it will be transmitted to your audience and you will gradually become an authority in that niche.

These are the advantages that the specialization will give you:

  • You will stand out among the other bloggers. Your blog will not be one more, but you will differentiate yourself thanks to the specialization.
  • By focusing on a specific topic and writing about it every day, you will become an expert in less time.
  • The brands that fit that niche will see a differential value in you when working with you.

If you don't know how to search for that specialization, do this simple exercise.

Grab a pen and paper and stop to think and answer these questions for half an hour in silence.

  • Consider your areas of expertise. What do you do well? What do your loved ones and friends question you about the most?
  • What are your hobbies?
  • What do you like to talk about?
  • Do you have a lot of knowledge or experience in a specific topic?
  • Have you had any vital experience worth sharing?

Once this reflection has been made, it is most likely that you will have a clearer idea of ​​what you want to talk about.

However, it is important to check that the topic generates interest on the internet.

Look for magazine articles, posts, and forum content on this topic.

If you can barely find it, chances are it won't generate much interest, so you better rethink it.

If there is a lot of content, study what people comment on the posts and what aspects of the topic are of most interest.

2. What do you want to achieve?

Another important aspect is to know very well what your main motivation is with the blog so that you can set goals.

  • Entertain the audience with content and inspire.
  • Become a benchmark as a blogger in the world of fashion.
  • Earn extra money for advertising or collaborations with brands.
  • Strengthen your personal brand and services as a professional in the world of fashion to get more clients.
  • Get to live from your blog.

Choose your mission and set a goal for 6 months. It is important that the goal is realistic and measurable.

For example, when we created Blogger Connection we were clear that we wanted to help fashion bloggers to professionalize their blogs and make a living from it.

We set ourselves the goal of making ourselves known and getting an average of 1,000 visits/day and 3,000 email subscribers. As well as achieving €10,000 of income in 12 months.

Having a goal will help you stay focused each day.

Read more: 6 Best Blogging Platform To Make Money.

3. Define the style of your blog

What kind of articles are you going to publish on your blog?

  • Inspiration with streetstyle looks.
  • Inspiration with own looks.
  • Ideas of looks and compositions.
  • Shopping guides of physical stores or online stores.
  • News about the fashion sector.
  • Articles on fashion history.
  • Articles about current trends.
  • Opinion articles on fashion.
  • Tutorials.
  • Interviews with people from the world of fashion.
  • Reviews on products/brands.
  • News and articles about fashion events.
  • Others.

What formats are you going to use in the articles?:

  • Text.
  • Photos.
  • Video.
  • Audio.
  • Illustrations.

How often will you post?

  • Several times a day.
  • Once a day.
  • Several times a week.
  • Once a week.
  • Once every 2 weeks.

Choose the days of publication:

  • Monday.
  • Tuesday.
  • Wednesday.
  • Thursday.
  • Friday.
  • Saturdays.

4. Technical aspects to make a fashion blog

Once you have decided on your specialization and set a mission, the next step is to create your fashion blog.

To do this, we recommend choosing the wordpress platform and buying a domain and your own hosting.

If you are serious and want to have a professional blog that gives confidence and has many features, it is important that you do not opt ​​for a free blog . They have many limitations and disadvantages.

Note: I am using FastComet hosting. It gives me a very cheap price of $2.48 per month with a free domain for a year. I also recommend it to you.

Then you will have to choose a template and configure details so that the look & feel is according to your tastes and needs.

5. What pages does your fashion blog need?

It is important that your blog has the essential pages that any blog should have so that the reader does not get lost.

  • Home: It will be the most visited page, so it must clearly reflect the name and information about what the person who reaches the blog will find.
  • About me: On this page describe who you are and what you do. Where do you live, what is your family like, your hobbies, what have you studied or what motivates you.. Speak transparently and closely and you will be able to connect with the audience.
  • Blog: This page should show your articles.
  • Services page (if you offer it): Briefly describe what services you offer and what their main benefit is.
  • Contact: Create a form so that they can contact you easily and add your social networks.

It includes a menu at the top with links to these pages.

If you want to highlight any other section there is no problem, but do not saturate with too many pages in the menu because you will get the opposite effect, that is, nothing stands out.

6. Create a hook and place a subscription box

You must be aware that a visitor is someone anonymous who comes to your blog and most likely, when they leave it, they will never come back.

[Tweet “Successful blogs stand out for their ability to retain visitors, not their ability to generate them.”]

That is why it is important to retain the people who come to your blog by getting them to leave their email or join your social networks.

You can give away a small free pdf with valuable content for all those people who subscribe by email.

In this way, later you can communicate with them by email in a more personal way and generate more traffic.

7. What do I do now?

There are many people who have a dream but do not finish throwing themselves into the pool, due to fears and insecurities.

If fashion is your passion, starting this adventure is worth it.

Above all, so that in a few years you don't realize that it's already too late and you don't regret seeing that you haven't built anything.

If you don't try, you sure won't get it.

Thank you!