How to Find Keywords For Website To Rank in Google


Positioning yourself in search engines and applying good SEO techniques is one of the requirements that online businesses must complete.

Because it depends on whether they can be found naturally by the Buyer Persona that they have devised in their Marketing Plan.

One of the tasks they must perform is to find keywords for website, because, to be positioned, they must include the terms that people use to search for products or services related to your company.

Find Keywords For Website

In other words, if you do not apply good keyword research, you will be moving the online project away from your potential clients, or what is the same, you will not have enough web traffic to get leads or clients.

Key aspects to do your keyword research

There are a few key aspects that you should keep in mind when you work to find keywords for website:

Read more: SEO Vs Google Ads.

Know the types of keywords

There are 3 types of keywords with which a business increases the possibility of being found organically by its audience.

These are:

  1. Generic: Those with a high search volume but are usually very general and therefore very difficult when it comes to positioning a business that tries to gradually climb position, for example: cars, dogs, children, men, etc.
  2. Middle tail keywords: It is a type of keyword composed of two words. Its use brings the online business closer to its ideal clients, but it would be very difficult to position with these because, in the same way as the previous one, they have a high search demand. For example: Thin man, white cars, black dogs, etc.
  3. Long tail keywords: Keyword composed of 3 or 4 words that generally do not have the same demand as the previous ones and that also represent 70% of Google searches. It means that they are the best choice when it comes to setting keywords for a website.

Establish the commercial activity of your business on the Internet

For a business it will always be useful to study its environment, this will help to understand the atmosphere that surrounds it.

But it also helps to understand where it is and what it must do to get where it wants to be.

In the digital field it is no different, you just have to learn how to adjust the teachings of the old school to the resources that the digital age lends us.

We mean that to find keywords you must first establish what is the focus of your business, what do you sell, what services do you provide, what is the profile of your ideal client, among other things.

Answering these questions can help you find keywords for website. For example:

  • What is the focus of your business? Shoes
  • What do you sell? Women's shoes online
  • If so, what services do you provide? Fashion advice to combine shoes
  • Who is your ideal client? Women between 16 years old to 55 years old.

As a result of this small market study, some ideas may arise to find keywords related to your online business, such as:

  • Casual ladies shoes.
  • Shoes for night party.
  • Fashion shoes for ladies.
  • Buy sports shoes for women.

In short, we could suggest an extensive list of Keywords for you to include in your online business, but the important thing is to verify that it will generate the number of visits you expect.

Therefore, we are going to suggest some fairly simple techniques to find keywords for your online business. Go for it!

Use Google as an assistant to search for keywords

Yes, Google will help you find keywords for website in more than one way:

1. Google autosuggest

How to Find Keywords For Website

As you can see, in the image, Google's autocomplete gives excellent ideas that can be included in your business website.

It only remains to know if they have a search volume good enough to guarantee good traffic to your website.

2. Related searches

Find Keywords For Website

Another way to get Keywords for your website is with the Google footer, this is the one that is shown at the bottom of the Google page after doing a search.

Sometimes it shows the same autocomplete options, but it also shows different options.

Therefore, it is an ideal tool to find good ideas on how your audience searches for products related to your business.

3. Google Trends

Google trends is perfect for those websites that deal with trending topics all the time, news, entertainment, etc.

For an online business that dedicates its commercial activity to product sales, it may be a bit limited since in this case.

The topics most searched by users are handled under different filters, such as; year, country, what may become a trend, regions, health and wellness, science and technology, etc.

It's a good place to find out what people are talking about right now, so it can be useful for finding good keyword ideas for a blog or website, as long as it's related to your business.

4. Google Keyword Planner

Now, a fundamental aspect is missing to create a Keyword Research designed for your website and that is the search volume that these words have.

Of all the keyword ideas that you have found for your website, you must select those that will actually help you drive traffic to your website.

Once you have a list of keywords that you think will help you position your business on the Internet, it's time to go through the Google Keyword Planner to find out how much each one is used to find products or services similar to yours.

The Google keyword planner allows you to filter the keyword search through 3 premises:

  • To find new keywords, multiply keyword lists.
  • Obtain trends and search volume data.
  • Make use of a phrase, website, or category to find fresh keywords.

With any of the 3 you can get what you want to know: the search volume.

But each one can be potentially good to fit the intent of the website.

For example: the first option will be useful if you want to spy on the competition and know which keywords are generating the most traffic for you.

So, to attract more or less quality traffic, you can use keywords made up of synonyms to compete for the first places.

But also, when using this option, Google offers you a list of Keywords similar to the one you have included, so you will not only know the search volume of the list you have included, but you will also get new ideas.

For the second option offered by the Google Keyword Planner, there is nothing new.

It will show you the search volume for each keyword and allows you to group them by categories.

This way you will have a logical order when creating categories on your website.

The third option may not be useful if you want to position organically, now if you want to apply SEM techniques to position, this section is for you.

It allows you to create a list of combined Keywords in order to obtain forecasts and thus expand your list of keywords.

As you can see, Google is the best assistant to position yourself in your search results, with it you have all the tools to start generating a presence on the Internet.

You just need to soak up everything that it offers you and thus advance to get the first places.

Finally, we remind you that before working to find keywords for your online business, make an effort to know the needs of your ideal client, that will help you build solutions that really end their problems.

But it will also give you clues about what type of terms you must include on your site to climb position in Google.